Gelsana and the Perfecto project come to life thanks to the inspiration of Daniele Frasca, Founder and Sole Administrator.
With the support of an analysis laboratory that precisely certifies the nutritional values and calories of the ice cream produced, Frasca set himself an ambitious and fascinating goal: to revolutionize the world of ice cream, educating consumers not to settle and to seek the “perfecto” product.
Born in Rome 46 years ago Daniele Frasca graduated in Economics at Rome Sapienza University he completed his training earning a master’s degree in Communication and Marketing at LUISS Rome and a master’s degree in Corporate and Social Responsibility (CSR) , promoted by Lazio Region.
His professional career began with short but significant experiences in communication, sponsorship, communication&marketing consultancy; after that he spent two years in Confindustria dealing with marketing and communication in the tourism sector.
He has been in financial consultancy for 15 years.