The Perfecto® dream by Gelsana
Gelsana and the Perfecto® project were brought to life by the vision of the founder Daniele Frasca.
With the support of a certified analysis laboratory that verifies the exact nutritional values and calorie content of the ice cream produced, Perfecto® pursues an ambitious and compelling mission: to revolutionize the world of ice cream by educating consumers not to settle and to seek out the truly “Perfecto®” product.
Mission
Our mission is to create an inclusive product with a rich, satisfying taste that is truly made for everyone — healthy, delicious, and light. A revolutionary idea that brings back to the center of the ice cream market those consumers who, until now, have been left out. People with intolerances, celiac disease, metabolic disorders, or those following low-calorie diets can finally enjoy Perfecto® with peace of mind and without compromise.
Perfecto® is more than just ice cream. It is a promise, an ice cream that says, “yes, you can enjoy it without fear.”
When people taste Perfecto®, they know they are making a conscious choice without sacrificing pleasure. A revolution that embraces everyone, because ice cream should be a shared joy, not a privilege for the few. With Perfecto®, ice cream really is for everyone.
Team
DANIELE
FRASCA
CEO
CRISTIAN
LONGONERI
Financial
Manager
STEFANO
MAZZEI
Technical
Manager
Daniele Frasca
Daniele Frasca, the company’s CEO, holds a degree in Economics and Business from La Sapienza University in Rome. He went on to complete a Master’s in Communication and Marketing at LUISS, as well as a Master’s in Corporate Social Responsibility (CSR) sponsored by the Lazio Region. He has experience in communication, sponsorship and consulting and spent two years at Confindustria working in marketing and tourism promotion. He has been active in the field of financial consulting for over 15 years.
Cristian Longoneri
Cristian has always been passionate about entrepreneurship and finance. After spending 18 years at Banca Mediolanum, he became an independent financial advisor and certified trader. He is one of the few Italians to have achieved an exit in Silicon Valley, having founded two fintech companies: Street Beat in the US and Re-Lender in Europe. He now supports the new generation of entrepreneurs, helping over 12 start-ups to become successful. Healthy food and local produce are essential for him during his travels and in his daily life.
Stefano Mazzei
Stefano Mazzei is an entrepreneur with over 20 years of experience. Born in Naples, he now lives in Novara. Over the last five years, he has devoted himself entirely to the world of ice cream. Through continuous research and training, he has developed a personal technique that enables him to produce natural ice cream without using ready-made bases, semi-finished products, emulsifiers, chemical additives, colourings or preservatives. He also creates vegan variants without added sugar and a protein-based range. In his role as technical manager at Perfecto, he aims to strike a balance between taste, quality and health, innovating natural ice cream while respecting authentic ingredients and consumer needs.
